The Association for Research of Media (AIMC) has brought out its annual survey of Internet users in the Network Navigator . The public report consists of 143 pages and can be downloaded from the site of the Association. In itself, this is an amalgam of data without interpretation, so it is a set of numbers more or less colorful graphics. As we enter the election period, we are going to bomb with the word survey every bit and think I can not resist-in the example that we have, on this issue. Survey
comes from Latin, Inquiro , that means looking for, try to discover, inquire.the present case (the survey of AIMC) is a section on methodology, that is, the procedures used to achieve the results that were obtained. It is extremely curious that, as self-criticisms included the placement of the banner and its effect on the final sample and that, consider this bias as positive . In other words, we are saying that the sample need not be representative (and if so would violate the academic definition) and, if so, that is "positive." Then go! Well I do surveys, "Look, I'm going to ask about such a thing, if the sample is not representative, do not worry because it is better." That, in my hometown, is cheating, but good. The second major critdoes have to answer the gentle reader.
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